Role Of Mass Media In The Society – 22 September Attendance and participation cards Submit CCA Research topics Questions about CCA? Lecture Four: Consumer Culture Movies: Americans Overspend.
(c) 2004 The McGraw-Hill Companies, Inc. All rights reserved. Sport in Society: Issues & Controversies Chapter 1 Sociology of Sport: What It Means and.
Role Of Mass Media In The Society
© 2005 The McGraw-Hill Companies, Inc. All rights reserved. Slide 1 Joseph R. Dominick University of Georgia– Athens.
Mass Media And Society Mass Media And Society
School & Society: 3 Perspectives 1 Relationship between School and Society: Three Schools of Thought Functionalism – Schools socialize and adopt their students into society.
Critical Theory Problems Perspective. History of Literary Criticism Biographical/Historical Approach Used at the end of the 19th century Seeks to understand.
Deconstructing Media Introduction. Media Anatomy Media: any communication that includes messages from Media Analysis: Five Core Concepts.
What is Pop Culture? Why Study It?. Short Write #1: What is “Pop Culture?” Choose a favorite or familiar piece of pop culture (bands, musicians, movies,
Critically Evaluate The Role Of The Mass Media In Contemporary British Society.
THE ROLE OF MASS MEDIA IN PERSONALITY FORMATION. Mass media is all media technology intended to reach a wide audience through mass communication.
QUALITATIVE RESEARCH AND AUDIENCE. OVERVIEW Define qualitative research Examine the qualitative research process Discuss data collection methods.
Media Image How does the media reinforce stereotypes, hypersexualization, hypermasculinity, and gender norms? Antigonish Women’s and Sexual Resource Center.
Lesson Plan Objective: how does mass media influence society, our interactions, and our behavior? Opener: read page 389. In one paragraph explain how foreigners.
International Conference «innovations And Peculiarities Of The Media In A Democratic Society»
MEDIA Mass media plays an important role in our lives. Currently, information is the most necessary thing. That’s why there are so many sources.
Key terms Paradigm: a model or pattern that someone uses to analyze something; a model that guides the way we think. Why use a paradigm? This gives us a consistent perspective from which to study mass communication. This produces concepts that are useful in understanding media behavior. This helps us identify what is important or not important in the process.
Paradigm for studying mass communication Functional approach: Emphasizes how audiences use mass communication and the benefits people receive from media consumption. Critical/cultural approach: Examines the power relationships that underlie media exposure and emphasizes the multiple meanings and interpretations that audiences find in media content. Empirical approach: Uses social science techniques, such as experiments and surveys, to investigate the cognitive, attitudinal, and behavioral effects of mass communication.
Example: The Apprentice A functional approach would ask: Why do people watch this show. What about shows that appeal to men or women? Did the audience learn anything? Do people like to play together? Do they talk about the event with their friends? A critical/cultural approach will investigate: The role of editing and casting in creating the experience of reality, How does the show depict capitalism? Does this show that wealth is an important value? Does this glorify competition over cooperation?
Pdf) Mass Media And Good Governance In A Democratic Nigeria: An Appraisal
Functional Analysis Asking, “why?” Why do you watch TV? Why do you go to the cinema? Why do you use Facebook?
The Role of Mass Communication in Society Mass media are widespread Different media have different primary functions Different people use different media for different purposes Society needs communication Function/dysfunction (=harmful or negative consequences) Two types of analysis: Macro analysis: taking a perspective from a sociologist and looks through a wide-angle lens to consider the function that mass media performs for the entire society. how media function for society as a whole Microanalysis: looking closely at the individual recipients of content, namely the audience, and asking them to report on how they use mass media. how media functions for individuals
Functions of Mass Communication. for Society at Community Level (Macroanalysis) Society requires certain communication needs to be met. Some are handled by the mass media. We must consider the consequences of the media’s exercise of these functions. Dysfunction: negative consequences Media functions do not exist in isolation
Functions of Mass Communication. for Community Oversight Role: Role of news and information media*. Media as guards and scouts. On any given day, approximately 60 million Americans are exposed to mass-communicated news. Warning monitoring (alert to threats): when news/information media warn the public about impending dangers such as hurricanes, economic downturns, military threats, etc. ; also used to warn of long-term dangers such as disease, pollution, population growth, etc. Instrumental monitoring: information that is useful and helpful in everyday life such as cinema schedules, stock prices, sports scores, fashion, new products, how-tos, etc. *Not all types of surveillance come from traditional news media. For example, HBO’s Sex and the City performs oversight functions over designer fashion and footwear.
Mass Media And Its Role In Promoting Social Justice By Benedict Cusack
Consequences of relying on the media’s monitoring function With electronic media, news spreads FAST. News (accurate reports as well as errors) spreads further and faster than ever before. It took months for news of the end of the War of 1812 to spread across the Atlantic. In contrast, more than 90% of the US population learned about the terrorist attacks of September 11, 2001, within 2 hours of the event. Sometimes speed leads to inaccuracies. In 2011, NPR erroneously reported that Congresswoman Gabrielle Giffords had died following a shooting incident in Tucson, Arizona. News about an event comes to us directly and usually cannot be personally verified; therefore, we place our trust in the media’s credibility. The media shows us more than we can personally verify. Credibility is what makes news trustworthy and reliable. According to reports, the Mars rover is collecting data. Can you verify this personally?
Media dysfunction The media can cause panic and anxiety In 2004, many reports concluded that bird flu would kill 150 million people worldwide (this has never happened) The media decides what/who is “important” Being displayed by the mass media can give status to individual or conference issue, the audience’s belief—justified or not—that simply being shown is a sign of importance. conferring status: media attention becomes prominent.
Functions of Mass Communication. For Society 2. The Role of Interpretation (Point of View) Mass media not only provides facts and data, but also provides information regarding the meaning and significance of an event. Media gatekeepers decide what gets in newscasts/newspapers/magazines and what doesn’t. Editorials, TV news specials, cable news roundtables, reviews, political cartoons Expressing points of view and analysis Consequences: many opinions are presented (multiple contrasting points of view), there is no guarantee that experts’ opinions are accurate and valid, society may tolerate opinions the media does their thinking for them (people become too dependent on the media to interpret)
Functions of Mass Communication. for Society 3. The Role of Linkage (Relationships) Bringing together various elements of society. Mass media can combine various elements of society that are not directly connected. Advertising connects buyers’ needs with sellers’ products. When geographically separated groups have the same interests and concerns are connected by the media. Examples: Social Networking Sites, eBay, Craigslist Consequences: In 2011 it was estimated that there were more than 1,000 terrorist-related “hate” sites on the Internet; kids bullying each other through social networks; pro-ana website “thinspo”.
Pdf) Mass Society And Mass Culture
Functions of Mass Communication. for Society 4. Transmission of Values (Socialization) Role of People adopting the behavior or values of a group Also called socialization function: the way individuals adopt the behavior and values of a group By watching media, we learn how people should act and what values are important Individuals who are exposed to it on media depictions of certain behaviors and value systems tend to grow up and accept them as their own, and thus pass these values from one generation to another. Consequences: Stabilizes society by creating bonds Encourages the status quo Media can help enforce social norms TV and socialization: TV has the greatest potential for building shared social values; TV serves as a source of knowledge (accurately or not) about the work and exemplifies violent or stereotypical content
Mass media & social values Sometimes, the media consciously tries to instill values and behavior in the audience, and/or enforce social norms. Newspapers report whether or not car crash victims were wearing seat belts, smoking in anti-drug TV ad Jonas Brothers’ purity pledge
Functions of Mass Communication. for Society 5. The Role of Entertainment In 2011, more than 50 million people in the United States had seen Avatar in the theater. About 110 million people watched the 2011 Super Bowl on Fox Network. The video game Call of Duty: Black Ops sold more than 5 million copies on its first day of sale. The emergence of mobile media and the internet has increased the entertainment function of mass media
Consequences of the entertainment function Entertainment promoted by mass media must attract a mass audience. As a result, media content is designed to appeal to the lowest tastes of society. More programs resembling Survivor and Jerry Springer will be shown on TV than opera performances. We’re more likely to see a sequel like Star Trek VIII than we are to see Much Ado About Nothing II and
Functions Of Mass Communication
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