Percentage Of Funds That Go To Charity – Despite the decrease, the $3.12 billion is still higher than the amounts donated in the years before the pandemic. Photo: ST FILE
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Percentage Of Funds That Go To Charity
SINGAPORE – Despite the Covid-19 pandemic raging in 2020, resulting in many fundraising events being canceled or scaled back, donations to more than 2,000 charities in Singapore fell only slightly that year compared to the previous year.
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A total of $3.12 billion in donations was raised by charities here in the 2020 fiscal year, down 4% from $3.25 billion the previous year.
For example, $2.65 billion was donated in 2017, and $2.87 billion in 2018, according to figures in the Charity Commission’s (COC) 2021 annual report, published at the end of November.
A COC spokesman said the FY2020 donation totals were compiled based on charities’ annual submissions for their financial years, which vary between charities.
For example, for some charities the 2020 financial year ended in March 2020, while for others it ended in December 2020.
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The spokesman said of the fall in donations in FY2020: “Covid-19 has disrupted the operations and fundraising activities of the charitable sector, affecting the ability of organizations and individuals to donate as in the past.”
Since the start of 2020, many charities have canceled, postponed or scaled back their physical fundraising events, the spokesman said, adding that the drop in donations was most pronounced in the religious and educational sectors.
Donations collected by religious charities such as churches and temples fell 13% to $1.17 billion in 2020, from $1.34 billion the previous fiscal year.
But donations raised by the social and welfare sector rose 23% to $608.6 million in 2020, from $494.4 million in 2019.
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A COC spokesman said this increase showed donors could be more focused on giving to those in need because of the pandemic.
As of the end of December 2021, there were 2,359 registered charities in Singapore. About half of them are religious groups, while the rest include charitable organizations in the social and welfare sector, health, education and the arts.
When asked why donations to charities that provide welfare and welfare services have increased, Dr Justin Lee, senior research fellow at the Institute for Policy Studies (IPS), said, “I think it’s likely that donors thought to give to more urgent needs based on what Covid-19 has brought about – Health is an obvious choice, but so is social welfare, as families have been hit by Covid-19 when breadwinners have lost their jobs.”
For example, Food From The Heart, a charity that gives food to those in need, saw its donations more than double to $8.7 million in 2020, from $3.9 million in 2019. This despite having to cancel large physical fundraisers in 2020 due to the pandemic.
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The charity’s chief executive, Mr Robin Lee, said many companies and groups organized their own fundraisers to support Food From The Heart, knowing that the donations help families facing difficult times.
Mr Lee said: “2020 has really been an exceptional year for us in terms of donations, due to an increased sense of community.”
Head of the IPS Social Lab Mathew Matthews noted that other social and welfare sector charities have learned to leverage social media and have also used online donation portals to persuade donors to give after the pandemic began, which could have increased the sums raised.
Charities such as the National Kidney Foundation (NKF), Singapore Children’s Society and SPD said they needed to find new ways to raise funds. These included online fundraisers, as traditional in-person fundraising events such as charity dinners were either not possible or not allowed under the prevailing Covid-19 rules at the time.
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For example, NKF opened an online store in October 2020 to sell products to raise funds, said its chief executive officer, Mr Tim Ouy. It raised $22.8 million in its financial year that ended in June 2020. This rose to $23.5 million a year later.
In its most recent fiscal year ending in June 2022, it raised $24.4 million, boosted by its fundraising dinner held the previous month. The meal has been postponed from April 2020.
SPD, which assists people with disabilities, made more fundraising appeals through social media and used online donation platforms such as Giving.sg to reach out to donors. It met its fundraising goals and raised $5.3 million in the fiscal year ending March 2021, up from $4.5 million the previous year, CEO Abhimanyau Pal said.
However, charities have expressed concern about waning generosity and falling donations with the worst of the pandemic, and especially now, given rising inflation and other economic uncertainties.
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For example, donations to Food From The Heart dropped to $6.1 million in 2021, even though more families needed help to cope with the rising cost of living, Lee said.
“In 2021, with the easing of the epidemic measures and a change in the general attitude and adaptation to new normals, the spillover of the epidemic effect of altruism has slowed,” he said. Nonprofit fundraising statistics and trends are essential for data-driven decision making. , especially in the ever-changing philanthropic space. By understanding the latest insights, you can identify areas for improvement and refine your strategies. We’ve rounded up some essential resources to set your team up for success.
Biggest takeaway: Across all categories of fundraising statistics we examined, it’s clear that nonprofits of all sizes are leaving a lot of profit on the table. As philanthropic giving continues to grow, organizations must prepare to pursue new opportunities as they arise. It can be helpful to consider demographic changes, growth in giving trends, and the dominance of mobile web browsing when developing updated fundraising strategies in the coming years.
The takeaway: Donation revenue and interest in philanthropy continue to grow across the board, but it’s still essential that nonprofits prepare to adapt their strategies to changing demographic preferences. Engaging in diverse engagement methods that include events and volunteer opportunities continues to be a smart move. Strengthening donor retention through online and traditional donation methods should always be a priority.
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The Takeaway: Online fundraising has become increasingly important to nonprofits across the board, with online donor retention now a little easier to maintain as donors warm to monthly recurring donation options. Mobile fundraising and mobile-optimized donation pages are more critical than ever, but securing donations on mobile is generally less efficient than on traditional desktop browsers. Nonprofits should devote energy specifically to developing mobile fundraising strategies.
The Takeaway: Corporate philanthropy, matching gift programs in particular, represents a major missed opportunity for most nonprofits. Donors are more willing to increase their support when they know it can be matched by their employers, and companies are happy to offer their employees these options to streamline philanthropic outreach. Recent workplace giving trends show that the potential impact of matching gifts is significant, but low awareness is the biggest obstacle. Nonprofits should prioritize promoting these programs to donors to see more results.
Ready to take advantage of the full potential of matching gifts? Check out our video on gift matching best practices:
The takeaway: Digital marketing for nonprofits has its high points and challenges. Content marketing, particularly through blogs and social media posts, is a valuable opportunity for organizations to engage with their communities and increase their online visibility. Email, while still an effective and central digital marketing channel, requires a more effective strategy to drive fundraising results. Carefully monitor your email campaigns to determine the most effective techniques that interest your donors, and avoid approaches that produce high bounce rates or No involvement at all.
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The takeaway: Volunteers remain crucial contributors to a nonprofit’s fundraising success, with many donating their time and money to causes they care about. To maintain their valued support, nonprofits must take time to express appreciation and emphasize their impact on the community. When people choose to volunteer with an organization, they are often investing in the organization for the long term, which makes it all the more important to recruit and nurture strong relationships with nonprofit volunteers.
Keeping track of fundraising statistics and trends is an essential part of maintaining effective nonprofit strategies from year to year. Fundraising is at the heart of what you do, so be sure to keep your finger on the pulse!
Learn how to make the most of this opportunity by creating matching gift videos that inform donors and encourage them to check their eligibility.
Is it time to update your email fundraising strategy? With an email attachment, you can ensure that your supporter data is accurate and up-to-date. To provide the best experiences, we use technologies such as cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique identifiers On this site, disagreeing or opting out may adversely affect certain features and functions.
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